The CLEAR Vision

December 6, 2012

We’re so excited to debut our new video that shows a world where just the touch of a finger can make travel simple, seamless, and secure.  Today, CLEAR’s technology platform helps busy travelers speed through airport security, bringing predictability back into travel, but this is only the beginning.  We are working on a variety of secure identity solutions that over the next decade will improve the way people live, work, and travel.  Excited? So are we.

Check out our video and let us know where you’d like to see the seamless security of CLEAR down the road!


CLEAR Vision from CLEARme on Vimeo.

What Does it Take to Bring CLEAR to Your Airport?

November 28, 2012

Hi there—I’m Effie Epstein, Director of Business Development and Strategy at CLEAR.  I spend everyday (and every night and every weekend) trying to get CLEAR into more airports around the country.  I literally have dreams about ways to bring CLEAR to more of you—it’s sad, but true.  I’ve been keeping up with all of your comments on Twitter and Facebook, and I know you are wondering why CLEAR isn’t in more airports.  We believe in transparency, so here’s the 101 of what it takes to bring CLEAR to your home airport.  It takes a bit of explaining, so please bear with me for this one!

First, I’ve learned three key things from my travels to airports across the country:

If you’ve seen one airport that means you’ve seen ONE airport. This business is exciting because no two airports are the same.  They have different ownership structures, layouts, and procurement processes, and while that keeps me on my toes, it is also one of the things I love most about CLEAR—we’re flexible. Our technology platform and service can be easily customized to meet the needs of any airports.

Airports care about their customers.  Airports care about you, their passengers, and they want to make sure your experience is the best it can be.  Forward-thinking airports prioritize technology, amenities, and seamless movement, all of which benefit their customers, and all of which CLEAR encompasses.

Our members are powerful.  We have an incredible, dedicated, diverse community—business travelers, families, adventurers, and students, but you all have one thing in common—you value your time. Your airports need to know that CLEAR is a service you want and need. So please keep lending your voice to ours by reaching out to your airports and local city officials!


Getting CLEAR into an airport (the abbreviated version):

Step 1 Outreach.  We’ve reached out to over 50 U.S. airports:  phone, email, meetings, conferences…we’ve done it all.  That’s the easy part.  If there’s an airport on your list, it’s very likely that I’ve spoken or met with them.  Currently, I am in serious talks with 12 large airports, and speaking to many others.

Step 2:  Airport says yes…now what? Airports are excited about CLEAR and what we can offer them. Since CLEAR is the only biometrics-based expedited traveler solution, we are in direct negotiations with several airports.  Some airports, however, have to go with a public Request for Proposal (“RFP”) process – meaning multiple vendors can apply to be the service provider.  In this case, our team puts together a detailed response documenting our technology, security, and customer service capabilities.

Step 3:  Then we come to contract negotiation or proposal evaluation.  Depending on the airport’s approach, we jump right into contract execution, or the airport builds a task force to review all submitted proposals.  There is no set timeline for this step in the process, but it can take several weeks or several months. This is also an important time for your airports to hear from you!

Step 4:  Launch!  All we need is the go-ahead from airport authorities, and once that happens, CLEAR can be up and running within 90 days.  That’s it! As soon as the contract is signed, we start hiring, building, and shipping!

That is the process in a nutshell.  The process takes anywhere from 6-24 months (remember our first lesson above? Every airport is different…).  There is one thing we can count on, though.  Every airport cares about security and the passenger experience, and CLEAR enhances both!

Are you still with me? I hope so and I hope this was helpful. CLEAR is ready…we are just waiting for the green light from your airport.  Your continued support is instrumental, so keep talking to your airports, and I’ll be back to share some more information about our airport progress very soon!

Please feel free to reach out directly with any questions you have – see you in the CLEAR lane!






Lend Your Voices to Ours!

October 23, 2012

We get a lot of questions about when we’re coming to different airports. Well here’s the answer: As soon as we can, and you can help!

We know that we have members and potential members all over the country that would benefit from the speed, predictability and service of CLEAR. Every airport operates differently, with a unique ecosystem and specific priorities, so we’re working day and night gain traction in cities across the U.S. in order to bring CLEAR to you.

And you can help. We’re asking you to lend your voices to ours. Below are a few of the Twitter handles for airports and Mayors in the cities where you’ve told us you’d like to see CLEAR.Your opinions matter–tell your airports and local officials how CLEAR would change your travels, your work, your life. Your voices will be extremely important as we continue to drive CLEAR’s expansion to as many airports around the U.S. as fast as possible. As always, thank you for your loyalty and support.







Los Angeles



Las Vegas































Salt Lake City





October 18, 2012

Hi Everyone,

Exciting news! CLEAR is adding another airport to its network:  New York’s Westchester County Airport (HPN).  The plan is to launch in November, ahead of the busy holiday travel season.  HPN is an important part of CLEAR’s New York footprint and is a great first step to bringing CLEAR to other NY airports (something we are very excited about as a NY-based company).

A bit of background on Westchester:

-       Westchester County is located about 30 miles outside of Manhattan

-       It is home to several Fortune 500 companies including: Pepsi, IBM, MasterCard and Starwood

-       4 of the top 10 destinations from HPN are in Florida…Orlando (another CLEAR city) is Westchester’s second most popular destination!

This is our 3rd airport announcement in the last 6 months, and there are more to come, so stay tuned!  In the last few weeks, the CLEAR team has been fanned out across the country meeting with airport executives, city officials and airlines in order to bring all stakeholders together, because expanding CLEAR is our #1 priority.

Thanks to all of our loyal CLEAR members for sharing in our excitement – we couldn’t do what we do without your feedback, support, and loyalty.

See you in the CLEAR lane!

Caryn Seidman-Becker



CLEAR coming soon to Westchester County Airport!

Tim Ferriss Calls CLEAR the “Golden Ticket”

October 12, 2012

Check out this new video from one of our favorite authors and productivity experts, Tim Ferriss!


Celebrate World Tourism Day with Eco-Friendly Travel

September 27, 2012

Today (September 27th) is the 32nd annual United Nations World Tourism Day, and this year’s theme is Tourism and Sustainable Energy: Powering Sustainable Development.


We were surprised to find out that one of the biggest travel trends of the last 5 years is the rise of ecotourism, but as it turns out, if you’ve visited a national park, or followed the “leave nothing take nothing” rule on a camping trip, you’re considered an eco-tourist!

In honor of World Tourism Day, here are a few suggestions of how you can incorporate sustainability into your travels both close to home and around the globe:

  • If you’re looking for some great eco-friendly trips not too far from home, consider some U.S. retreats that are not only lovely, but also focused on staying green and preserving the local environment.
  • Looking to take your eco-inclinations abroad? Eco Tour Directory maintains a database of over 100 global eco-tour providers who can offer ideas and packages to help simplify your next adventure.
  • If you want to really get your hands dirty and learn about sustainable living, try WOOFing, where you can volunteer to work on an organic farm (in over 30 countries) in exchange for food, lodging, and an unforgettable experience.

If you’re not quite ready to take a sustainable trip, check out this year’s World Tourism Day photo competition for some amazing examples of how tourism and sustainability go hand in hand.



Meet Nora!

September 14, 2012

Hi There!

Let me introduce myself—I’m Nora, and I’m the newest member of the CLEAR team. I came on board because, as someone who developed a strong wanderlust at an early age, I was so excited by the way CLEAR transforms travel.

I always say that I love to travel but hate traveling. That may seem like splitting hairs, but if you’ve ever missed a flight because security unexpectedly took 2 hours, or been bored out of your mind sitting at a gate because you overestimated how long security would take, then you know what I mean.  So for me CLEAR is a no brainer, and I am thrilled to be part of a team dedicated to helping people like me begin to love the destination and love getting there.

While the speed and hassle-free travel may have been what caught my attention at first, after spending a few months at the company, I’ve realized that CLEAR’s mission goes beyond simply speeding members through the airport. Each member of the CLEAR team, from our CEO Caryn Seidman-Becker to the attendants you see in the CLEAR lanes everyday, is completely committed to making flying more secure for every traveler.  At its heart, CLEAR is a company with an important purpose and one I’m very proud to be a part of.

Please remember my inbox is always open, and I’d love to hear from you!



Happy Labor Day!

September 3, 2012

Today we’re celebrating one of the most rewarding, important and well-timed holidays of the year—Labor Day.

Did you know (I didn’t) that Labor Day celebrates the economic and social contributions of workers and was first proposed in 1882? That’s a lot of years of celebrating how hard we work. Falling perfectly between 4th of July and Thanksgiving, Labor Day comes at a time when we could all use a nice, long, three-day weekend.

Today, Labor Day is seen as the symbolic end of summer, which, let’s face it, can be a bummer. No more long nights or delicious BBQs with friends and family. But Labor Day doesn’t have to mean the end of summer. This year, CLEAR is redefining Labor Day as the start of fall!

labor day leaves

We insist you take a well-deserved long weekend to rest, give your mind a break and get excited for a fall season full of colorful leaves, pumpkin pie, and perfect travel weather.

Work hard… travel easy.

Have a great holiday and see you in the CLEAR lane!

Want to Travel Like a Pro?

August 1, 2012

Tim Ferriss, Author of The 4-Hour Workweek, and the CLEAR Team have some Tips to Share!

Recently, Tim Ferriss, a man who understands the value of speed and time, shared some of his expert tips for quick and painless travel in The New York Times Travel Section. Tim relies on his CLEAR card to guarantee that he’ll spend no more than 5 minutes going through airport security, meaning he can zip “from home to gate in 20 minutes.” Isn’t that the dream?

At CLEAR, our team is constantly moving. Whether supporting our airport partners from San Francisco to Orlando, or visiting new cities in order to bring the CLEAR experience to more travelers nationwide, we have a passion for travel, and, if we do say so ourselves, we do it well. Check out some of our tricks for a stress-free trip!

Tim Ferriss travel tips CLEAR

CLEAR members are ‘UP in the Air’ all the time—one thing we definitely never pack? A pillow!



Top 11 CLEAR Travel Tips:

  1. We agree with Tim—never check a bag. All you need is one nice pair of pants, a basic pair of shoes, and a couple of shirts.
  2. Download helpful apps like Tripit and Gate Guru, so you can check flight status and gate on the way to the airport.
  3. Always bring something non-digital, like work or a magazine, so you can stay productive during takeoffs and landings.
  4. Pick up a cup of coffee and a snack before you board—flight options are sometimes limited. In San Francisco we love Peet’s Coffee and Starbucks.
  5. Remember that sometimes even empty bags can be heavy—invest in a light but durable carry-on. We love expandable ones!
  6. Keep toiletries in a small bag at the top of your luggage so that they can be easily removed when going through security.
  7. Always put your house keys in the same outside pocket of your travel bag. That way, you’re never scrambling to find them when you get back home.
  8. To avoid getting hung-up at the security screening, take off all outerwear like scarves and jackets, as well as metal, like watches and cellphones, right as you step into the airport.
  9. Always keep a travel bag ready to go with things like chargers, toiletries, and copies of documents. That way you only have to add clothes.
  10. After you land, take advantage of membership programs offered by places such as Starwood Hotels. Just like frequent flying, you’ll be rewarded for your loyalty with benefits, points, and upgrades.
  11. Security lines are unpredictable so make sure to leave plenty of time to avoid stress. That is, of course, unless you’re flying out of a CLEAR airport—then you know security will only take about five minutes!
Comments Off


June 28, 2012

CLEAR receives Safety Act Certification by The U.S. Department Of Homeland Security for its expedited traveler biometric identification technology solution

(NEW YORK, NY – June 25, 2012) – CLEAR has been awarded the prestigious SAFETY Act Certification by the U.S. Department of Homeland Security (DHS), making it the only expedited traveler solution to be placed on DHS’s “Approved Product List for Homeland Security.”

CLEAR seeks to improve the airport experience by enhancing security and offering speed and predictability to busy travelers. With its innovative biometric technology platform, CLEAR securely automates the identification process at airports enabling its members to verify their identity using their fingerprint or iris.  Homeland Security has always been at the forefront of CLEAR’s mission, and the company values the SAFETY Act Certification as recognition of its unique and secure technology.

CLEAR’s airport partners also benefit from the SAFETY Act Certification, as its liability protections extend to them as well.  “CLEAR helps airports achieve the most effective security in the most efficient way all while increasing throughput and delivering a better experience for all travelers,” said Caryn Seidman-Becker, CLEAR Chairman and CEO.  “This Certification further protects our airport partners and we continue to work tirelessly to bring CLEAR’s service to airports across the nation.”

On December 21, 2010, CLEAR was awarded SAFETY Act Designation from DHS, a prerequisite for Certification.  In order to then receive SAFETY Act Certification, CLEAR’s technology demonstrated consistent positive results, as well as proven procedures for installation, use, and maintenance of its systems.  This Certification follows a rigorous review of the systems, processes and policies that are part of the CLEAR solution, and provides significant liability protections for CLEAR and its airport partners.

CLEAR’s Certification as a DHS Qualified Anti-terrorism Technology comes on the heels of its recent launch of expedited traveler services at two additional airports: San Francisco International Airport and Dallas/Fort Worth International Airport.  To date, CLEAR’s member-only lanes have been used over 600,000 times across its national network.

“CLEAR is the whole package: Certainty of speed, high standards of customer service and, of course, increased security,” noted Seidman-Becker.  “We are honored to continue working with industry thought-leaders and the Department of Homeland Security to better serve all travelers.”

CLEAR has been Certified by the Department of Homeland Security as a Qualified Anti-terrorism Technology under the Support Anti-terrorism by Fostering Effective Technologies Act of 2002 (the SAFETY Act).  You can view CLEAR’s SAFETY Act listing on DHS’ Approved Product List for Homeland Security at the SAFETY Act website at



CLEAR is the trusted repository for secure identification.  Today, CLEAR’s biometric platform delivers speed, predictability, and service to members at the airport, while enhancing airport security. CLEAR’s dedicated lanes speed members through security in five minutes or less on average. Enrollment is fast and easy, either at the airport, in town, or at your office. For more information about CLEAR, go to, or visit CLEAR on Facebook and Twitter.

For more information, contact:
Jon Siegel

Comments Off

1 2 3 4 5 6 7
Next page