Tony Horton at CLEAR

May 1, 2012

Tony Horton, developer of exercise program P90X, was gracious enough to pose for a photo during his CLEAR enrollment at our New York office.

Tony Horton CLEAR enrollment

He also let us shoot a quick video.

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CLEAR Virtual Cocktail Party with Randy Petersen

April 17, 2012

Update: download audio and the presentation at bottom of this post.

CLEAR is all about the travelers.  Whether you travel once a year or 52 times a year, we’ve all had our fair share of ups, downs and in-betweens when it comes to the travel experience.  No one can relate to those more than “the most influential frequent flyer in America,” Randy Petersen.  Randy is the founder of and several other websites that feature products, services, news and analysis tailored exclusively for the travelers.

Randy has graciously agreed to share his very own Top 10 lists (David Letterman style) about the good, bad and ugly of the airport experience (from the passengers’ perspective, of course) with the CLEAR community:

Top 10:  Don’t Change a Thing…What Travelers Like

Top 10:  Time to Rethink…This is When Travelers Gripe

This exclusive CLEAR webinar will take place on Friday, April 20, at 1pm EST (actually, think of this more as a virtual cocktail party than just a plain, old webinar).  We guarantee a fun-filled, always entertaining session with Randy.  You’ll laugh, sigh, and remember what it is you love about traveling.  And the best part? YOU can ask Randy your most burning questions about travel, airports and the like.  Just submit your questions to prior to Thursday, April 19 and we’ll do our best to ensure they’re answered.

Please RSVP here:


Thanks to Randy Petersen, the most influential frequent flyer in America, for sharing great travel-related insight with the CLEAR community last week.  We agree with him that technology is key to improving the travel experience!  We’ve had several requests for the audio and the presentation, so the materials are below.  Feel free to pass around to friends, colleagues and fellow travelers.

Randy Petersen Webinar on Airports– Audio Only

Randy Petersen Webinar for CLEAR– Presentation


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When Sleepiness Is Your Friend

April 4, 2012

As we write this post, we are very, very sleepy. Apparently, the state of being a little tired, when you might normally avoid doing creative work, makes your brain work a bit differently – and more creatively. Cognitive research says you may make new connections and arrive at more imaginative insights when you’re sluggish.

sleep habits

So rather than attacking the state of mild sleepiness with multiple slams of the snooze button followed by a caffeine I.V., try embracing the grogginess by changing your morning routine. It seems that nothing kills a change-the-world mindframe like a stressed-out, rushed (and typically American) morning routine of rushing, rush hour commuting, long lines (the type you can avoid with CLEAR!), and depressing daily news.

Another sleep-related habit that tends to send most of us reeling into I’m-going-to-be-too-tired-to-work tomorrow panic mode is finding yourself awake in the middle of the night. But according to some sleep specialists, this too is not inherently a bad thing.

Back before urban humans brought nighttime “daylight” to every city street and activities at night “became fashionable,” people went to bed when it was dark, woke up a few hours in the middle of the night, and then went back to sleep until dawn.

If you wake up in those early morning hours unable to fall right back to sleep, even lying awake mulling your thoughts (when’s the last time you let yourself do nothing but think?) could be good for your mental state. Maybe it’s even a good time to get some creative work done.

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New York Times Article on CLEAR

March 13, 2012

Did you see the news?


Joe Sharkey at the New York Times, wrote an article that covers some of CLEAR’s plans…

including the exciting news that we’re coming to Dallas/Ft Worth International Airport!

He also wrote:

“Under the new owners who bought Clear out of bankruptcy in 2010, the service is starting to expand aggressively again. The new Clear is proposing a pilot program with the Transportation Security Administration that would rejuvenate the idea of partnerships between private enterprise and the government in air travel security.”

Read the full article here:


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DST: A Productivity Hack to Beat “Spring Ahead!”

March 9, 2012

DST: A Productivity Hack to Beat “Spring Ahead!”

The holiday with a special place in our heart is fast approaching…

That’s right—

Daylight Saving Time is coming this weekend!

CLEAR is the (self-proclaimed) Official Sponsor of Daylight Saving Time.

It makes sense, right?

Here at CLEAR, we have a huge soft spot for any holiday that tries to extend the useful hours in your day… After all—that’s what CLEAR is all about.

This weekend, you’ll need to spring your clock ahead an hour… CLEAR members don’t need to worry– they’ll more than get that hour back by avoiding long airport lines.

Daylight Savings Stress

How to Save Time Every Day

Besides CLEAR, what else can you do to save time and make up for that lost hour many times over? If you had one hour less every day, how would you change your schedule?

We polled the office, and here are three ideas we came up with to save time daily:

- Wear wigs instead of spending time doing hair
- Stop exercising, eat only fast food, and/or give up showering
- Quit using the internet outside of work hours

And since none of us is ever going to try any of those, we realized we need to conduct a little more analysis.

Plan B

Early Sunday morning on March 11, 2012, the clock skips the 2 a.m. hour, taking us from 1:59 a.m. to 3 a.m. Remember to move ahead all your devices that don’t do so automatically.

Assuming Monday’s a work day, you’ll be likely to feel that loss of an hour then. The time when your body will want to go to bed will be “earlier,” making the day effectively shorter.

Track everything you do that day in 15-minute increments. Yes, a little tedious, but it’s easy if you carry a small notebook or leave voice memos for yourself about what you’ve done. Note how long you spend preparing food, eating, on personal hygiene, commuting, working (and not just being at your computer — actually working!), with your family, on the phone, watching TV, reading, relaxing, exercising; everything.

For better results do this for more than one day.

You’ll wind up with a lot of raw data you can put into a spreadsheet and see exactly how you spent your day. Any undesirable activities jumping out at you as taking way longer than you expected? See what you can do to tweak them to take less time out of your day.

Yes, it’s a little bit of work. But by becoming more aware of how you spend your time, that lost little hour didn’t have to die in vain.

Daylight Savings ecard

To help someone you care about deal with Daylight Savings, send them one of CLEAR’s official Daylight Savings ecards:

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Leap Day: The CLEAR of the Solar System

February 28, 2012

Every four years (unless it’s an end-of-century year that isn’t divisible by 400, but that’s another story) the calendar year slows down for a day to let the solar system catch up. On February 29:

CLEAR Leap Day

- Certain grandparents will celebrate their teen birthdays;
- Some women may be more likely to put a ring on it instead of waiting for their men;
- Disney will be open for 24 hours straight;
- Microsoft customers will get a preview of Windows 8; and
- You get an extra day on your year.

Functionally, leap day exists because it takes Earth about six hours more to fly around the sun than our calendar year is long. Without leap day, every hundred years the seasons would show up about a month later than we’re used too. Think of it as CLEAR for the solar year, ushering in each season without delay or stress.

Furthermore, if you liked Daylight Saving Time (of which we, CLEAR, are the self-professed “official” sponsors), you should embrace leap day. It’s an extra day for you to catch up with those New Year’s Resolutions you may or may not be keeping; a 24-hour period to make sure your year is on a productive track.

If you read our blog regularly, you know we’re big on productivity tricks and habits. Why not call Wednesday, February 29, 2012 a bonus day to make sure all the objects orbiting your world are aligned? With an extra day to get all you want done this year, a forward-thinking strategy and organization day could be just the thing you need to secure a smooth rest of 2012.

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Share The Love And Give Us A Like

February 14, 2012

If CLEAR were a significant other, what would we be like?

CLEAR airport security valentines day

Chivalrous: Escorting you past long lines.
Reliable: Works every time; adds the good kind of predictability to your day.
Smart: CLEAR uses super cutting-edge biometric technology (fingerprints and irises) to identify members.
Knows you well: Well, we knows exactly what your hands and eyes look like!
Soothing: It’s relaxing knowing you don’t have to rush to the airport just in case the security line is forever long.
Improving himself all the time: The CLEAR team is constantly working on bringing service to new airports.
Low maintenance: Encourages you to spend a little extra time with family or being productive.
A nice, clean-cut style: Just look at that crisp logo!

This Valentine’s Day, remember that you can share the CLEAR love with your spouse or partner; if you’re a CLEAR member, you can add him or her for just $50 per year. (Kids under 18 and flying with you are always free.) Saving your loved one time during travel makes a very sweet Valentine’s gift.

For our friends who live in or travel to San Francisco, you may have heard that we have a little extra love to share. We’re thrilled that SFO has accepted our “proposal”! While we haven’t quite picked a date yet, we’re tentatively planning to be up and running in the Bay Area early Q2.

Stay up to date on all CLEAR developments to keep you darting through airports like cupid’s arrow – we’re expecting to announce more  milestones soon – by liking us on Facebook.

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Today is Clean Out Your Computer Day

February 13, 2012

Oh, the abuse some of us dole out to our electronic servant, the work computer. Problem is, we’re only hurting ourselves!

Imagine your hard drive is your brain. Are you haphazardly cramming it with information, memories, reminders, notes to self, images, video, sound files, and more? Doesn’t that make it hard to sort out your thoughts, have peace of mind, and make the best decisions based on resources available to you? Better to cut that information up into manageable pieces, categorize them, and file them away in order, so you don’t waste time and energy looking for your notes from last week’s meeting or a great presentation you want to replicate.

CLEAR speeds you through airport security

One of the best ways to solve some of life’s little problems is with an officially designated holiday. Thanks to the Institute of Business Technology, this year is the 10th annual Clean Out Your Computer Day. The day is recognized on the second Monday in February, which in 2012 is February 13. So why not make a plan ahead of time, block out an hour or two on your schedule, and next week – have at it.

Here’s our three-step prescription for a cleaned-out computer.

  1. Stop dumping. Retrain yourself not to save that file in a vaguely named folder without changing the filename with the thought that you can just search for it later. Save yourself the time of trying to remember what search terms will recall the latest version of whatever it is you’re looking for.
  2. Create a system. Create folders and subfolders. As you use them, if they’re not totally intuitive for you, change them so they are. Use a naming convention; YYYYMMDD_title_author is a good one for keeping your files in chronological order.
  3. Automate/remind. Schedule your computer to run disc cleanup/defragmenter at specified times or remind you to. Set reminders to back up all your data externally – or enable a cloud system.

Want some auxiliary steps? Here are a few more:

  • Probably nothing’s better at making your computer run faster than backing up all your data and reinstalling your operating system. A pain, but it works.
  • Update your virus software and run a scan.
  • Is your computer filthy? Clean it, physically!

A little electronic reorganization and housekeeping will save you time and add a level of control to your work processes.

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What We Love About San Francisco

February 7, 2012

When in San Francisco, whether to visit or live, you can take a sleepy approach: slip under the blanket of foggy mist and soak up vibes of authenticity and California culture. Or you can feed off its energy, racing from one unique spot to another, drinking up experiences, art, mixologists’ cocktails, and sample from a thousand gourmet dishes vying to impress the notoriously discerning SF palate.

Whatever your pace and style, traveling from San Francisco is about to become more laid back as CLEAR announces our newest operations coming soon to SFO airport. Once we’re up and running, CLEAR members will enjoy a little extra time to infuse themselves with the beauty of San Francisco:

Why do we love San Francisco? For the Painted Ladies houses; Mission burritos; easy-to-navigate rail system; the hilly, neighborhood-y architecture; close proximity to nature and wine tasting; a fantastical nightlife; the spiritual vibe; bike lanes; museums and galleries; and real people.

We’re absolutely thrilled to begin serving this community.

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SFO SELECTS CLEAR TO PROVIDE HIGH-SPEED BIOMETRIC SCREENING — Travelers to Save Time and Stress at Airport Security Screening —

February 1, 2012

(NEW YORK, NY – January 31, 2012) San Francisco International’s Airport Commission confirmed today that CLEAR, the nation’s pre-eminent biometric secure ID program, has been awarded a lease to operate an expedited traveler service at SFO.  This means that travelers can soon pass through security, efficiently and predictably, saving time otherwise spent standing in line.

CLEARmembers will have exclusive access to CLEARlanes at SFO. This means:

  • - former members (CLEAR is honoring membership from all prior members) and anyone who joins CLEAR can expect to predictably and reliably make it through security faster – each and every time they fly out of SFO;
  • - enhanced security at SFO – since biometric screening takes advantage of cutting edge technology to ensure proper identification of travelers;
  • - the creation of new, private sector jobs at SFO, new revenue for SFO, and a way to make the Bay Area even more attractive to tourists and business travelers, providing a boost for the local economy; and
  • - more customer service at SFO — In addition to helping its members clear airport security faster, CLEAR attendants also help non-members, providing all travelers with extra assistance.

“There’s the gift of money.  The gift of love.  The gift of compassion.  But today, San Francisco International Airport (SFO) gave travelers perhaps something even better – the gift of time,” said CLEAR CEO Caryn Seidman-Becker.

“This is a really exciting day for anyone who travels out of San Francisco.  Imagine a world where, rather than having to get to the airport extra early, worrying about how long the line at security will be, and worrying about missing your flight, you know – with certainty and predictability – that if you’re a member of CLEAR, you can clear airport security faster.  That’s exactly what’s happening thanks to the vision and leadership of San Francisco International Airport.  They care about serving their customers, and with decisions like today’s, it really shows.”

Since its re-launch in November 2010, the CLEARlanes at Denver International Airport and Orlando International Airport have been used more than 450,000 times.  CLEAR has a base of some 200,000 legacy members across the U.S., including about 40,000 in San Francisco.

CLEAR membership costs $179 for one year with unlimited use.  Members can add their spouse or significant other to their account with the Family Plan for an additional $50.  All children under 18 can use the CLEARlane free of charge, and with no enrollment, necessary, when accompanied by an adult member.




CLEAR is the first and only biometric-based secure identification program for airport security.  CLEAR is a customer-centric company delivering speed, predictability, and service at the airport while enhancing airport security.  For more information on CLEAR, go to, or visit Facebook at and Twitter at

For more information, contact:
Gareth Edmondson-Jones
917 399-9355

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